Virtual Supply’s retailer network includes some of the largest and most established big box retailers in North America. Our retail partners frequently ask us to explore and acquire key products to complement their retail strategies. Commonly, big box retailers will bypass their own distribution centers and ask manufacturers to use Virtual Supply to manage the process.
When niche products come into our facilities, we promote them to the appropriate retailer that attracts specific demographics to maximize customer exposure and end-user sales. Close relationships with buyers create promotional opportunities and marketing campaigns that meet our manufacturers’ and speciality retailers’ sales goals.
Our eCommerce expertise has only solidified with the expansion of our online retailers. It’s been nearly three decades since pioneering drop-shipping, making us one of the original three distributors to work with Amazon.com. Managing price integrity, availability, and channel management has positioned our manufacturers for success.